MAP w/ME Workshop
✅ The Smart Girl team is giving away the blueprint for building MORE campaigns in ActiveDEMAND quickly, efficiently, and strategically.
✅ This class is a DONE w/YOU workshop, so we'll walk you through each step of the process with you building your workflow alongside us.
✅ Join us for a fast-paced workshop designed to give you step-by-step instructions to map, craft, and launch your next lead nurture campaign.
✅ Participants should walk away with one (1) foundational lead nurture campaign that can be cloned into community accounts and launched quickly.
Join the waitlist to be the first to know when registration opens for the next workshop!
⏱️ Workshop length: 2-hours
💻 Workshop type: This is a VIRTUAL workshop
💳 Price: $299 [one-time cost] per attendee
This is exclusively for in-house senior living marketing teams, corporate office team members, or community team members who work directly in ActiveDEMAND or Aline Marketing Automation by ActiveDEMAND.
This workshop is not designed for your agency partner…and respectfully, we will not accept registrations from individuals or teams who work for agencies.
What You Can Expect During this Workshop
Each participant will receive a workbook with some pre-workshop items that can be completed in advance of the session. (HINT: those who do their homework will be closer to launching a campaign.)
In preparation, participants will choose from one of our SGD Foundational Nurture campaigns. These campaigns align with a specific stage in the customer journey and sales process.
During this workshop participants will use their homework + SGD campaign framework to strategize, build and launch an automated drip campaign.
Foundational Nurture campaigns for this session could be:
- Welcome Campaign
- Re-Engagement Campaign
- Post-tour Campaign
Check out our FAQs below for more insight to the workshop experience.
Why Smart Girl?
Smart Girl Digital is an ActiveDEMAND certified partner agency. Smart Girl trainers, Katie and Sarah, have decades of experience in senior living + digital marketing for senior living operators.
Katie & Sarah have been strategic partners with developing ActiveDEMAND’s integration to some of the leading industry CRMs (…literally, ask Sean!)
Plus…Smart Girl Digital has developed a full library of lead nurture and drip campaign frameworks that have proven success for hundreds of senior living communities nationwide.
Meet Your Trainers
Katie Holt
Founder + Lead Smart Girl
Digital Marketing Nerd with over 15 years of Sales & Marketing experience on the operator, agency, and consultant side. Today, she specializes in senior living digital marketing & automation solutions
Sarah Sheridan
Lead Client Strategist
Sarah is passionate about senior living + digital marketing. She has spent more than a decade in the senior living space both on the operator, vendor and agency side. She's an eternal student with a curiosity to learn more.
"I enjoyed the workshop! The guide you provided with the re-engagement campaign outline was very helpful and gave me a starting point. I appreciated being able to reach out to you via Slack with follow-up questions. Plus, reviewing my drip campaign to ensure that lists, workflows, and campaign goals were set up correctly was an added value to the workshop. Thanks for sharing your expertise!"
Heather Salazar | Sales & Marketing Analyst
Frequently Asked Questions
Do I need to be using ActiveDEMAND to attend this workshop?
Yes! This workshop is exclusive to those using ActiveDEMAND.
Who from my team should attend this workshop?
This workshop will benefit anyone eager to incorporate marketing automation into their digital strategy. It is ideal for in-house marketing professionals who work for a senior living operator. Following SGD's best practices for email campaign build-out, this workshop will give participants practical knowledge and actionable insights to launch a successful marketing automation campaign tailored specifically to the senior living prospect journey.
Is the workshop refundable if I cannot attend live?
We require a 48 hour notice of cancellation to receive a 100% refund of your investment. Cancellations less than 48 hours ahead of the event date will be allowed to reschedule for a future workshop session.
Can multiple attendees join from one team?
MAP w/ Me workshop attendance links are for individuals. However, we know that we cannot stop your teammates from joining you in a conference room to learn alongside you. We will only be providing one (1) user link per paid registration.
What if we already work with an agency team?
Awesome! There are great agency teams helping operators (..we are one of them). We are not going to sell you on our digital services. We wrote this workshop after spending hundreds of hours individually training teams on how to use this platform.
This workshop is not designed for your agency partner…and respectfully, we will not accept registrations from individuals or teams who work for agencies.
This is exclusively for in-house senior living marketing teams, corporate office team members, or community team members.
